About
Having worked in global PR agencies for over 20 years as an Account Director, I’ve co-ordinated campaigns for leading brands including Dove, Neutrogena, Flora Pro-Activ and a couple of unusual ones for Hill’s Pet Slimmer of the Year and Propecia – a drug for balding men. Whatever the product or whoever the audience, I’ve always believed that brand personality and tone of voice are vital. Going beyond the visual identity, it’s the words and messages that underpin each brand, clicking with the audience, building an understanding, gaining those all-important ‘likes’ and ultimately making sales.
I specialise in expressive, accurately written content to help create this brand personality and make a real difference to the way a company and/or product is perceived. I write SEO friendly copy that search engines can pick up, capitalising on current trends or special events, cutting to the chase when needed and grabbing attention. I’ll use an engaging heading to make someone open that email when 4 out of 5 are deleted and a call to action or eye-catching quote to keep them reading beyond the average 8-10 seconds. However, there are times when the copy will tell a deeper story, when brands need to express their values or ethos and build a stronger audience relationship through humour, emotion or a relatable scenario.
Most recently, I’ve been copywriting for lifestyle brands including Wedgwood, Waterford and Royal Doulton and small companies including Artisanne and Dance Savoir Faire. I appreciate it’s a mad word fest out there as our screens and in-boxes are bombarded every day. I know every syllable counts to create impact, make connections and drive a customer towards that magic ‘add to basket’ or ‘contact us’ moment. I’m here to help you express what is unique and amazing about your company or if you’ve already developed a tone of voice, to help you use it to shout even louder. I hope we can work together to bring your brand to a wider audience.
“We loved the work that Maarit completed for us, she got to the heart of the brands and the specific collections very quickly and was able to deliver content for our ranges, from sophisticated Waterford to the more quirky, Royal Doulton. I would recommend Maarit for any of your creative writing requirements”
Vicki Mapplebeck, Global Marketing Director (former) Fiskars Living Brands